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The latest in the series of practical
pocket-sized olive handbooks covers the principles of marketing and
helps develop a marketing plan. The characteristics of each of the
market segments, from supermarkets to deli’s and farm stores, are
covered and there are many useful tips on how to make your product the
one that sells.
Guidelines on retail price points and accessing import and international
prices are provided as essential considerations when developing and
marketing olive products.
The handbook also contains selling points that will help you promote the
health benefits of olive oil, such as prevention of heart disease and
breast cancer. And counters some of the misinformation often heard on
the use of olive oil in frying. |
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Topics include:
- The principles of marketing
- Olive and olive oil products Health
attributes of olive oil and olives
- Olive oil and frying
- Place
- Price
- International pricing
- Wholesale and retail margins
- People
- Promotion
- Product presentations
- Internet and online selling
- External factors
- Marketing plan
- Designations of origin
- Acknowledgments and websites
- Savantes
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OB Shop Home
The Olive Handbook
The Olive Marketer's Handbook
The Olive Oil Tasters Companion
The Table Olive Handbook
The Olive Oil Makers Handbook
Good Meetings & Effective Assoc Guide
Handbooks - Special Offers
Realising the Potential of Olives (1999)
Olive Business Vol 1 (2000)
Olive Business Vol 2 (2001)
Special Offer - The Olive Business Pack
About Us (Contact)
Print and Fax Order Form (pdf) |
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