An analysis of the current market for olive products reveals a number of different segments.

The first segmentation is the obvious difference between the market for olive oil and that for preserved or pickled olive products, sometimes known as table olives.

The second segmentation is defined by the different destinations of olive products, or the distribution chain. An analysis of these destinations provides valuable information of the volume moved by various retail and other outlets.

Table 1. Volume of olive oil sold through different distribution channels.